We talk a lot about what the world of music and artists will look like five or ten years from now. But for changes to happen then, the conversations need to happen now.
We believe that the next big thing in music is not going to ever appear on a stage. After the record industry (music 1.0) and the live music industry (music 2.0), it's time to pay more attention to innovation (music 3.0) and what can come from constructively disrupting how the music industry operates.
It's time to open up the shop. It's time for unvested intrests to see if they can use existing data and ecosystems to make a better music business. For far too long, music has been a conservative sector which views the influence of outside forces with abject suspicion and rank horror. Chalk this down to some bad experiences over the last 15 years due to misunderstandings with and ignorance of the tech and telecoms worlds. Chalk this down to rampant music industry egos which lead folks to believe no-one else can sell music bar music players. Chalk it down to fear of disruption.
So, it's time for change. You can't keep doing the same things in the same way and hope you won't make the same mistakes again. It's time to listen to and learn from smart people in other areas. It's time for people who have innovative ideas or even just the stirrings of innovative ideas to take stock from people who operate in other areas and who deal with ideas, technology and the valuable currency of innovation every single working day. It's time for some different talking which is going to lead to some very different make-and-do experiences.
The Music 3.0 pilot will run over four evenings and a full day from May 21st to May 26th. Each evening, we have invited a bunch of people we think have something to say to come along and talk about themselves, what they do and innovation. On the final day, we'll be hosting the first Music 3.0 hack-day. That's the plan in a paragraph.
Music 3.0 is about challenging what you know and have learned, and having the head-space, time, encouragement and collective will to make something up as you go along. It's about letting what we don't know yet guide the week.
Music 3.0 is for people with ideas to do with music. As simple as that. If you have an idea which you're trying to develop or if you're looking for like-minded bright sparks to bounce notions off, Music 3.0 may be able to help.
We're open to all: entrepreneurs, coders, designers, developers, marketeers, music fans, studio nerds, drummers, lawyers (yes, even lawyers).
We're looking for people who are keen to do things differently, people who relish curveballs, people who are not prepared to accept how things currently are, people who know that disruption always rules OK because it means new opportunities, people who want to work in new ways on the exchange between the artist and the audience.
The closing date for applications is 5pm on Friday May 4th.
The best things in life are free. And so is participation in the Music 3.0 pilot. The one stipulation is that you must agree to attend all sessions.
Our speakers are a bunch of people we believe have something to say which will assist where the ideas in the room will go from here. They come from varied backrounds and demonstrate where innovation has worked in other industries.
Please note that this is not about listening to the same old voices who are usually pressed into service to talk about music.
Yes, a few have worked in music before, some are music fanatics but many only deal with music to turn up the radio when their favourite song comes on. Our speakers are people the music business should listen to for ideas, directions and inspiration.
Music 3.0 will be housed in The Lab, Foley Street, thanks to the generosity of Dublin City Council Arts Office