Bringing Music Online - Music Ally Webinar
Who are Music Ally? - https://musically.com/about/
Reason for the Webinar
A lot of people are hoping to learn about monetisation online
Which platform works best?
What can we be doing as an industry, as artists and as a community?
Now is the time
Because we have been hit globally, this is the time to use social media, truly socially to reach others. broad casting and listening.
This is the time to be vulnerable open and honest & connect with one another.
This is the time to support each other whatever our role may be.
Let’s not forget our personal reasons for why we got into Music.
There are opportunities for artists
Around live online, especially now because we need it more than ever.
Use live to connect with your fans
It will help fans to get to know the artists better
Use the interactive features in live: use the ask questions:
It will help artists understand their fanbase better
Content for live streams
Q & As
Performances
Daily Life
Collaborations
Monetisation
It can be more creative than just pay to watch.
Its a different mechanism than pay watch an artist to play.
For big artists it can be more about entertaining/raising money for relief etc
For the smaller artists it IS about money. There’s loss of gigs which are a huge part of an artists income.
Be honest, tell people what’s going on and how are you getting on. Be vulnerable. Explain what you need. But also try to get what does your audience need? There will be far less friction and far more collaboration in this time.
Try get creative with earning money.
1) Virtual Tips
2) Donations
3) Subscriptions
4) Tickets
5) Sponsorships
What platforms are good for monetisation?
Youtube
”Broadcast yourself”
Audience - 2 bn monthly users
Most widely used between US teens.
73% of adults in the YS use Youube
93% of video watcher in India watch Youtube
3 ways to stream:
Create a livestream with an encoder
Create livestream via webcam
Create livestream on mobile
How to make money on youtube
You need to enable ads. For live stream you need to have 4000 watch hours in the last 12 months & 1000 subscribers.
Super chat:
Use livestream to promote merch.
Do channel teaser to promote livestream
Share streaming link 48 hours before you go live
Create a live sections within your channel to highlight upcoming livestreams on your channel
Create highlight clips while it’s still live (easier to have a team member do this)
Organise content in playlists
use the #stayhome #withme
Some great examples for artists and the community
Instagram
1bn monthly active users
500m use stories daily
52% female, 48% male
Instagram Live + Question Sticker in live
Save a replay of Instagram live to stories and highlights
Allow fans or collaborators to join the livestream in a split screen
currently testing monetisation for IGTV
Have a PayPal.me link in your bio to receive tips
Use live exposure to engage fans and drive them towards your D2C store
Facebook
1.6bn active daily users
2.4 monthly active active users
Dwindling teen audience. Slowing growth in Europe and North America but growing in East Asia.
Facebook live will go out and find users who might be interested in your live and they’ll serve it to more people.
Making money (very similar to Instagram)
You can offer fan subscriptions. Fans can buy into your subscriptions (like patreon - you can only do this with 10k followers)
Facebook live
Facebook cost
Livestreaming is free
fan subscriptions creators get 70% of the payout.
Facebook lip syncs live. Fans can lip-sync along. you could include this in your online performances.
Live API.
You can schedule up to a week in advance, do multiple videos, live 360 angles.
Twitch (more so for gaming world but they are growing their music team)
Making an effort to do more with musicians
Get on the twitch for musicians - book
Audience;15 million daily visitors
3 million creators streaming every month
Forecast to have 46 million monthly viewers in the US alone by 2023.
To monetise you need to be an affiliate or a partner
You need to stream on Twitch and hit targets to apply
Two ways to speed it up: audience elsewhere + soundcloud
Monetisation
Bits and Cheers
Subscriptions
Ads
indirect revenues; march, streaming etc.
It is not easy money. It is a lot of work
YouNow
Watch broadcasters, express your creativity
Features:
In app currency: gold bars
Users pay to receive attention and help creators trend
Partner Program for making money on the platform, also subscriptions possible.
Stickers and bar based gifts to make money
Likes = content can become trending
Top trending momentsEditors choice = creational aspect, depending on consistent broadcasting and high quality content
Best practices:
Use trending #
Add YouNow link to other social media profiles.
most broadcasts are between 30 - 60 mins
Patreon
For fans who have a much bigger fanbase
(membership levels for monthly fees)
4 million patrons last year
Patreon offers different level of memberships
fully customise the benefits for each tier
Gated content
Lite tier: 5% cut for Patreon
Pro Tier - 8% cut
Premium tier: 12% cut for Patroen (lots of perks, march, team account.
Patron only livestream via crowd cast integration
Merch
Share content from your vault
You can open up chats to specific gourds of people
Patreon capital cash advances for creators
Ticketed livestreams
Stageit - takes a fee from each ticket sold (80% of ticktes0
Zaiko - allows you to sell tickets. 6 languages and 4 currencies supported. (you get 70% of the tickets
Crowd cast - there is a fee to join
Moment house - they take 10% of tickets
Invite only: cadenza.tv